Go interactive
Lets face it, people just love to waste a bit of time.
Everyone fell in love with Google’s resurrection of the classic Pac-Man game in celebration of the old school video game’s 30th anniversary. There was a fantastic blog post about it on www.blog.rescuetime.com.
Apparently they estimate that 4.82 million hours were wasted on the game on May 23rd alone – beyond the usual time people would spend on Google. It just goes to show people are dying for a distraction. If you can get someone at the right time and give them the right “toy”, they can be hooked – even if originally, they were looking for something else all together. A bit of the right interaction and you have their attention.
So what are you doing to pique curiosities and take advantage of the fact that there are millions of people (prospective clients) out there looking for a fun distraction? Maybe your site/video/advert needs to get a bit more creative and, well, interactive.
Written by sabina on August 26th, 2010 in Digital video, Strategy
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Youtube reaction
Everyone’s talking about the new YouTube skip button that is suppose to launch before the end of the year. And if they’re not, maybe they should be.
It would be a bold move by YouTube, if they weren’t now owned by Google. Potentially curbing a huge revenue stream with a single new feature.
The question is, will this new experience set expectations for those watching video on other sites? And if so, are other publishers ready to follow suit? They must be.
We think YouTube is right on.
They’re putting advertisers in the hot seat and giving them a really great reason to make their ads interesting. Bad 30 second pre-rolls (or even half-decent ones) won’t be forced down the throats of video viewers for much longer. Advertisers are going to have to get creative about how to get a viewer’s attention quickly – and of course, keep it.
Written by sabina on August 13th, 2010 in Buzz, Digital video
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The Times loses online readership
On July 20th, the IAB reported that The Times had lost 90% of its online readership since it introduced a pay wall on July 2nd. This is an amazing, yet tragic reality.
It just goes to show how much publishers are hurting for a model that enables them to make money out of online content. What’s crazy is that we all know that video content is in even higher demand than the written one, in some cases. And yet it certainly isn’t profitable to most publishers.
Publishers need to differentiate themselves with a model that is unique – and trackable – so that advertisers can see clear ROI and help them bridge this revenue gap – in more acceptable ways than a pay wall.
Written by sabina on July 26th, 2010 in Digital video
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The dynamic is shifting
Growth in advertising.
Everyone is on the fence about the state of the economy these days. But one thing seems certain: UK advertisers are spending more and more money online. According to the IAB, advertisers here in the UK spent £3.54 billion online in 2009. Although offline advertising investment dropped by 16 per cent, online was up by more than 5%. Not too bad for a down year.
What is super exciting is that globally, digital video grew even faster within that online category. Again, the IAB reported that spend in the video ad space increased by nearly 40% from 2008 to 2009. So the opportunity for video publishers is huge and only getting bigger.
The question is, who is getting all that revenue – are you well positioned to entice cutting edge advertisers to spend more with you?
Written by sabina on July 16th, 2010 in Digital video
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We’re hiring
The past few months have been amazing at Brainient. We’ve been partnering with companies, signing publishers, launching innovative platforms and having tons of fun while doing it.
And now, we’ve come to the point where we need to grow. So we’re hiring a few people to complete our team in London. We’re taking it one step at a time, so initially we want to find a kick ass Business Development Manager.
You can find the job details below. If you think you’re up to it, follow the instructions below and let us know why your the right person for the job!
Brainient is looking for a Business Development Manager to manage and maintain strategic relationships with Brainient’s key video partners and ensure that these relationships meet the strategic objectives of both the partner and Brainient. The role is located in London, UK.
Responsibilities:
1. Manage the implementation, optimization and renegotiation of Brainient’s strategic video partnerships
2. Track, analyze and communicate key quantitative metrics and business trends as they relate to partner relationships
3. Serve as the primary point of contact for and maintain strong direct relationships with Brainient’s video partners
4. Proactively resolve business issues with partners
5. Be an internal advocate for the partners
Requirements:
1. A/BS degree with outstanding academic performance
2. 2+ years experience of related video partner management or business development experience
3. Deep understanding of the video space/technology/trends
4. Excellent project management experience, with the ability to lead and handle multiple time-sensitive, cross-functional projects
5. Exceptional communication and presentation skills, and the ability to clarify and summarize complex issues
6. Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans
7. Ability to work effectively and cross-functionally with all levels of management, both internally and externally
8. Rapid learner who thrives in a fast-paced environment
Why Brainient?
Brainient is the hottest interactive video ad server in town. Media companies are using our technology to make their advertisers happier, and we’re working hard to create a company where talented, passionate people can thrive in a culture that values excellence, collaboration and initiative. Working at Brainient gives you the chance to reshape how advertisers interact with their audience through intearctive video, as well as grow your career and party like there’s no tomorrow 
.
How to apply:
Send us an email at hello@brainient.com, tell us why you’re right for the job and attach a CV.
Cheers!
Written by Emi Gal on May 17th, 2010 in Our stuff
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Tags:
hiring
Brainient is everywhere :)
One of the things we strive to do here at Brainient is to make it as easy as possible for video publishers to start using our interactive video ad server (and focus on making money rather than technology).
Therefore, today we added two more video management platforms to our ‘officially supported platforms’ list: Ooyala and Kaltura.
We’re now officially the interactive video ad server with the most supported platforms & players: Youtube, Vimeo, Brightcove, Ooyala, Kaltura, Flowplayer & Longtail. If you’re using any of these, it won’t take you more than a couple of minutes to start running interactive video campaigns by using our ad server. It’s magic!
Of course, if you’re using your own player or video platform, you can use our interactive video ad server as well by integrating through our API.
So, if you’re a Kaltura or Ooyala customer, give it a spin and let us know what you think.
Written by Emi Gal on May 6th, 2010 in Our stuff, Technology
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Tags:
brightove,
flowplayer,
kaltura,
longtail,
ooyala,
vimeo,
youtube
We’re launching the “iPhone Appstore for Video”
Today at The Next Web we are opening up our Developer SDK, which allows developers to start making money by creating interactive layers and distribute them to the company’s network of publishers. We think “It’s like the iPhone Appstore for Video”.
Basically developers can create their own interactive layers and start making money. They can set their own price for the interactive layers, which can be either CPM (up to £5) or CPE (up to £2). Brainient keeps 25% of the revenue and the developers get the rest. Looking forward to seeing what you guys come up with.
We are also proud to announce the “Magic <script>”, which is a dead simple way for video publishers to start making money with their videos even if they’re posted on Youtube, Vimeo or any other video platform out there. By just adding a few lines of code into their website’s body, publishers can start running pre-rolls, overlays or any other type of ad campaigns on the videos embedded on their website.
The service is live and both publishers and developers can start using it by simply creating an account on brainient.com.
Written by Emi Gal on April 29th, 2010 in Uncategorized
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Brainient is part of The Next Web
We’ve kept a low profile here at Brainient in the past couple of months. It was not intentional, it was because we’ve been working like crazy on some top-secret stuff that will blow your mind. Or, at least we hope it will 
.
And what better way to announce the cool stuff we’ve been working on than live on stage at The Next Web 2010, right?
Without further ado, looking forward to mingle, present and party at The Next Web this year. See you there!
Written by Emi Gal on April 12th, 2010 in Fun, Our stuff
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Tags:
amsterdam,
events,
the next web
We’ve got brains and a Digital Mission
We’re very excited these days, because all the hard work in the past few months is finally paying off. We’re happy to have been invited by Chinwag and the UKTI to be part of the Digital Mission attending SXSWi next month.
Written by Emi Gal on February 20th, 2010 in Our stuff
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Tags:
chinwag,
digital mission,
ukti
2010 goodies
As I’ve already told you a couple of times, we’ve been working like crazy in the past few months here at Brainient, just for you. We want to help you make more money with your video content, and we want to make sure it’s easy for you to do it.
Without further ado (we know you’ll love it anyway), I’d like to let you know that LayeredBrain, our monetization solution, now works with Vimeo, Youtube, JW player and Flow Player. Yep, that’s right . Even better, it works for all your videos, even if you’ve uploaded them a year ago. You just integrate your Youtube account with your LayeredBrain account and you’re set.
Setting up is easy: create an account, follow the 3-step configuration wizard and start making money with your video content, through our affiliate marketing engine.
Happy Videotising, as Hermione would say.
Written by Emi Gal on February 10th, 2010 in Our stuff
1 Comment
Tags:
flowplayer,
hermione way,
jw player,
techfluff.tv,
vimeo,
youtube
