I read about a new concept today… the “one sheet brochure”. It sums up all the information you want to transmit in a 11×7″ sheet of paper.

Why would anyone need this? Simple: most of the times, the decision makers in companies aren’t the ones that surf the net and look for partners. So why not offer a way to present your services to these guys?

Conclusion: Next week, we’re going to have a one sheet brochure up and running. Stay tuned!

Management cannot dictate creativity. Management cannot force loyalty. Management must create an atmosphere that fosters loyalty and encourages creativity.

- Tony Calabrese