Product naming

Chris Johnson from The Name Inspector wrote a really interesting article about the pros and cons of product naming, splitting everything up in the following categories:

1. Real words
2. Compounds
3. Phrases
4. Blends
5. Tweaked words
6. Affixed words
7. Made up or obscure origin
8. Puns
9. People’s names (real or fictitious)
10. Initials and Acronyms

Must read!

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