The dynamic is shifting
Growth in advertising.
Everyone is on the fence about the state of the economy these days. But one thing seems certain: UK advertisers are spending more and more money online. According to the IAB, advertisers here in the UK spent £3.54 billion online in 2009. Although offline advertising investment dropped by 16 per cent, online was up by more than 5%. Not too bad for a down year.
What is super exciting is that globally, digital video grew even faster within that online category. Again, the IAB reported that spend in the video ad space increased by nearly 40% from 2008 to 2009. So the opportunity for video publishers is huge and only getting bigger.
The question is, who is getting all that revenue – are you well positioned to entice cutting edge advertisers to spend more with you?
Written by sabina on July 16th, 2010 in Digital video
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