The Times loses online readership
On July 20th, the IAB reported that The Times had lost 90% of its online readership since it introduced a pay wall on July 2nd. This is an amazing, yet tragic reality.
It just goes to show how much publishers are hurting for a model that enables them to make money out of online content. What’s crazy is that we all know that video content is in even higher demand than the written one, in some cases. And yet it certainly isn’t profitable to most publishers.
Publishers need to differentiate themselves with a model that is unique – and trackable – so that advertisers can see clear ROI and help them bridge this revenue gap – in more acceptable ways than a pay wall.
Written by sabina on July 26th, 2010 in Digital video
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