Go interactive

By sabina | August 26th, 2010 | No Comments | Digital video, Strategy

Lets face it, people just love to waste a bit of time.
Everyone fell in love with Google’s resurrection of the classic Pac-Man game in celebration of the old school video game’s 30th anniversary.  There was a fantastic blog post about it on www.blog.rescuetime.com.
Apparently they estimate that 4.82 million hours were wasted on the game on May 23rd alone – beyond the usual time people would spend on Google.  It just goes to show people are dying for a distraction.  If you can get someone at the right time and give them the right “toy”, they can be hooked – even if originally, they were looking for something else all together.  A bit of the right interaction and you have their attention.
So what are you doing to pique curiosities and take advantage of the fact that there are millions of people (prospective clients) out there looking for a fun distraction?  Maybe your site/video/advert needs to get a bit more creative and, well, interactive.

Youtube reaction

By sabina | August 13th, 2010 | 1 Comment | Buzz, Digital video

Everyone’s talking about the new YouTube skip button that is suppose to launch before the end of the year. And if they’re not, maybe they should be.
It would be a bold move by YouTube, if they weren’t now owned by Google.  Potentially curbing a huge revenue stream with a single new feature.
The question is, will this new experience set expectations for those watching video on other sites?  And if so, are other publishers ready to follow suit?  They must be.
We think YouTube is right on.
They’re putting advertisers in the hot seat and giving them a really great reason to make their ads interesting.  Bad 30 second pre-rolls (or even half-decent ones) won’t be forced down the throats of video viewers for much longer. Advertisers are going to have to get creative about how to get a viewer’s attention quickly – and of course,  keep it.