Youtube reaction
By sabina | August 13th, 2010 | 1 Comment | Buzz, Digital video
Everyone’s talking about the new YouTube skip button that is suppose to launch before the end of the year. And if they’re not, maybe they should be.
It would be a bold move by YouTube, if they weren’t now owned by Google. Potentially curbing a huge revenue stream with a single new feature.
The question is, will this new experience set expectations for those watching video on other sites? And if so, are other publishers ready to follow suit? They must be.
We think YouTube is right on.
They’re putting advertisers in the hot seat and giving them a really great reason to make their ads interesting. Bad 30 second pre-rolls (or even half-decent ones) won’t be forced down the throats of video viewers for much longer. Advertisers are going to have to get creative about how to get a viewer’s attention quickly – and of course, keep it.
Wilford Edmeier September 23, 2010 @ 7:32 am
definitely have to point out you establish some good facts and will probably write-up a number of tips to add shortly after a day or two.