here’s a list of brands that made it to the Oxford Dictionary. I don’t see Google anywhere, though. Ah, yeah… Google protested against it when it almost got in, last year.

Here’s a list of companies outside the US and entrepreneurs under 30 to keep an eye on

via

Quickly integrate equity invested strategic theme areas and focused e-markets. Dynamically whiteboard mission-critical outsourcing for client-centered benefits. Objectively deliver future-proof scenarios whereas cross-media ideas.

Interactively supply clicks-and-mortar networks through interoperable systems. Proactively promote intermandated catalysts for change for resource sucking leadership skills. Synergistically leverage other’s fully researched communities without turnkey internal or “organic” sources.

Synergistically benchmark emerging leadership skills via client-centric meta-services. Proactively disintermediate robust schemas and e-business paradigms. Completely morph extensible action items whereas multimedia based methodologies.

Seamlessly provide access to tactical outsourcing and collaborative products. Appropriately administrate cross-media channels and diverse imperatives. Authoritatively transition B2C materials vis-a-vis innovative information.

Interactively facilitate integrated customer service with wireless applications. Energistically strategize distributed metrics with synergistic resources. Distinctively re-engineer premier metrics before functional ideas.

Uniquely implement economically sound methods of empowerment before professional e-services. Conveniently parallel task cross-unit markets rather than cross functional technology.

There’s more where this came from, but to be honest… it’s all corporate bullshit, actually. Here at Brainient we love simple talk and complex thinking. Why? ‘Cause clients don’t care about technology, strategies & architecture, they just want things done the way they want it. Now, sometimes they aren’t right and that’s when we plug-in the corporate techy mumbo-jumbo, but mostly… we keep it simple!

Problem: You want to do everything from hamburgers to rockets. Right? Thought so… we all do. Ok, maybe not everything, but still… as much as possible.

Well, sorry to let you know but that’s how you’re gonna take your business to the ground. Really. Why? Here’s a few reasons:

1. Because if you try to do everything, you’re not gonna do anything right.
2. Because people these days need specialists not one-stop shops.
3. ‘Cause it’s better to have a large steak from a small market than tiny bits (or nothing) of multiple markets.

Solution: Pick a niche. Do something really really well. Be the best in your branch. Try to be the leader, not the follower!

A few tips that might help you:

1. So, how do you pick the niche?
Really simple: make a list with every thing that you love doing. Done? Good. Now, which of this hobbies / passions would you like / be able to transform into a business? Well… guess what: that’s your next business, dude!

2. Research.
If one of your passions / hobbies is building rockets, you might want to reconsider. We don’t wanna discourage you or anything… but make sure that the niche you pick actually exists. Or at least make sure people would be interested in it.

Here’s a few tips to help in your research:
a) start with your friends - talk to them about your idea / product / service. Would they be interested? Would they use it? Would they pay for it?
b) publish some polls - on your blog / site or anywhere you get a chance. Business is all about the people. And if they don’t find any value in your service / product… they ain’t gonna use it
c) follow your instinct - if your subconscious tells you it’s gonna work, try it. You’ve got nothing to lose! Except money, of course… but after all… it’s only money

3. Be ready to work 24/7
If you’re a family person and prefer spending more time with family/friends/fun, don’t start a business. We’re not saying that you should be an antisocial freak, or that you shouldn’t go out, have fun or spend quality time with your family, but you should find a balance. The 8hs/day schedule isn’t gonna work, so better find a good solution from the beginning.

So, finally… we believe that in order to have a successful business you need to do ONE thing right from the beginning:

PICK YOUR 1%

Problem: You lock yourself and your company up and try to hide every flaw / problem you might have. Your clients notice that and aren’t happy about it. You’re not happy because your clients aren’t happy and your business has to suffer.

Solution: Be transparent and honest. Tell them your problems, shortcomings and frustrations (regarding the client’s project… of course, not your family problems ).

Why would you do this? Well … there are tons of reasons, but here’s a few:

1. It makes them trust you
By telling them that you’re not gonna meet the deadline, that you don’t have enough resources, bla bla yada yada you’re gonna make them trust you.

Now, how does that help? Simple: they’ll rely on you in the future because of your honesty. In 90% of the cases they’ll understand (after all, we’re all people…) your problems / shortcomings (but… make sure the reason why you didn’t meet the deadline isn’t ’cause you really had to take that trip to Hawaii)

2. You’ll become friends
All great relationships are based on trust. Really. Take our word for it.

And why do you want them to trust and be friends to you? Because you never have enough friends. Because friends always help you when you’re in trouble. Because humans need to communicate, relate and network. Yup, dude! You’ll become friends with your clients. How cool is that, ha?

3. Last but not least, because business is all about networking, dude!
When you do business, you don’t do it with other businesses. You do it with other people that have businesses. And the more people you know, the more business you’ll make. Really!

So, be transparent! Be honest! Be proactive and try to help your clients as much as you can. They’ll do the same for you!

Problem: You’re in a market where the big guys make the rules. In order to survive, you think that the best thing you could do is stay in your row and do your thing. Well, to make a long story short: it’s not going to work.

So, what can you do? Simple: start picking on the big guys. Here’s why:

1. If you don’t, they will
Yup, sooner or later you’ll find yourself kicked out by a product / feature / service improvement they offer. Or, they’ll spend their millions with a marketing strategy that will leave you in the dark. Or, or, or…

So the best thing you could do: Pick on them. Build a better product. You’re in with McDonald’s? Make a better hamburger. Or give two for the price of one. And so on.

2. ‘Cause you’re agile, they’re not
Big companies suck because in order to get things done, they spend half a year on meetings, memos, meetings about memos and so on. You’re small. You can adapt better to the market. And you have one thing that they (really) don’t (although they try to act like they do). For you, it’s easy to have a close relationship with your clients.

3. If you don’t, you’ll feel intimidated by them
Yup, if you don’t start picking on them today, you’re always gonna be intimidated. You’re always gonna be afraid that they’ll come up with a better product / service than you (eg. make better hamburgers, etc).

Why won’t you be intimidated if you pick on them? Simple. It’ll become a game. You do something better, they do something better. You make better hamburgers, they try to do the same. So pick on them! It’s a game!

4. It helps you grow
By picking on them, you constantly need to improve your kick-ass business, to grow / strengthen your product line, or… well, sell more hambugers.

5. It’s fun
Yup, believe it or not, it’s gonna be fun. It’ll help you stress out, relax, drink a lot of caffeine, eat junk food (or hamburgers ), and well… have a really active kick-ass business!

Problem: You’ve got the Sales Pipeline Forecast sorted out for the next 6 months, but no actual cash on hand. What to do, what to do, OMG!

You can be profitable, but if you don’t have any cash on hand, well… you’re gonna have to shut down your business.

Solution: Well, there are multiple solutions but here are a few that are most likely to work:

1. Find the problem(s)
There must be a reason why your business ran out of cash. Maybe a client didn’t pay or the unexpected happened. Or maybe you just couldn’t sell enough / get enough clients to keep your head up. Whatever the reason is, try finding solutions. Clients don’t pay? Maybe there’s a reason. Maybe they’re not satisfied. Maybe. You couldn’t sell enough? Maybe you didn’t market your product to the right audience, and on and on. Make a list. Find the problem(s).

2. Forecast
Do you know when the next client’s gonna pay, or when the next bit of product is gonna get sold? Good. Put it on paper. Do you also know when you need to pay stuff? Good. Put it on paper (the same one, preferably). Now, what do you see? Do you have enough money to keep you floating (and maybe make a margin, also)? You don’t, ha? Well, see? If you wouldn’t have put it on paper you would have never known it.

So, plan it up. Write everything down. It will show you when you need help (find new clients, sell more products), when you don’t. It will show when you can invest money in your kick-ass product, and when it’d be better if you just stay low.

3. Raise working-capital
So what’s the best way to have a backup for cashflow problems? Raise working capital. You got money on your hands? Lock them in a bank account, and forget about them. They’ll come in very handy when you’ll have problems. And YOU WILL have problems. Try to have working capital for at least 3 months ahead.

4. Prioritize
So, you’re low on cash, huh? Been there, done that. What you could do is prioritize your expenses. What comes first, what doesn’t? You might be able to delay payrolls or rent. You might not be able to delay internet connection or phone. But with proper planning, you’ll get the hang of it

5. OMG, I have no solution. I’m dead!
Well, I think it’s time. If you’ve built a great relationship with ur awesome customers, they will be happy to help you. Really. Been there, done that. If that doesn’t work, then you should start calling your parents / friends / colleagues and everyone-else-you-know-and-has-money.

Cash flow management and forecasting is the most stressful procedure for any small business, but once you get it rolling, it’s gonna save your kick-ass biz.

Chris Johnson from The Name Inspector wrote a really interesting article about the pros and cons of product naming, splitting everything up in the following categories:

1. Real words
2. Compounds
3. Phrases
4. Blends
5. Tweaked words
6. Affixed words
7. Made up or obscure origin
8. Puns
9. People’s names (real or fictitious)
10. Initials and Acronyms

Must read!

I was thinking the other day about how I started this company. I dug into some of my backups and found the very first business plan: A Mobile Software company with some (pretty unique and) interesting ideas.

Three years have past since I created that business plan. And time made those ideas fade out. But you know what? A short google search showed me that no one has thought about it yet. Or maybe there isn’t a market for the kind of mobile application I was trying to build. Or maybe… people just aren’t interested, who knows?

All in all, it’s all about connecting the dots (how Steve Jobs likes to say). I couldn’t connect the dots then, nor can I completely do that now. But there’s a few things I know for sure:

1. Being an entrepreneur has thought me a lot about … life
2. Life ain’t pink
3. The “biggest” people on this planet were not afraid of failure
4. It’s not good to always be a YES person
5. Having vision and strategy makes the difference

We wish you a brainy new year!

1. COMMIT to your business.
2. SHARE your profits with your associates and treat them as partners.
3. MOTIVATE your partners.
4. COMMUNICATE everything you possibly can to your partners.
5. APPRECIATE everything your associates do for the business.
6. CELEBRATE your success.
7. LISTEN to everyone in your company.
8. EXCEED your customers’ expectations.
9. CONTROL your expenses better than your competition.
10. SWIM upstream.