Go interactive
Lets face it, people just love to waste a bit of time.
Everyone fell in love with Google’s resurrection of the classic Pac-Man game in celebration of the old school video game’s 30th anniversary. There was a fantastic blog post about it on www.blog.rescuetime.com.
Apparently they estimate that 4.82 million hours were wasted on the game on May 23rd alone – beyond the usual time people would spend on Google. It just goes to show people are dying for a distraction. If you can get someone at the right time and give them the right “toy”, they can be hooked – even if originally, they were looking for something else all together. A bit of the right interaction and you have their attention.
So what are you doing to pique curiosities and take advantage of the fact that there are millions of people (prospective clients) out there looking for a fun distraction? Maybe your site/video/advert needs to get a bit more creative and, well, interactive.
Written by sabina on August 26th, 2010 in Digital video, Strategy
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Youtube reaction
Everyone’s talking about the new YouTube skip button that is suppose to launch before the end of the year. And if they’re not, maybe they should be.
It would be a bold move by YouTube, if they weren’t now owned by Google. Potentially curbing a huge revenue stream with a single new feature.
The question is, will this new experience set expectations for those watching video on other sites? And if so, are other publishers ready to follow suit? They must be.
We think YouTube is right on.
They’re putting advertisers in the hot seat and giving them a really great reason to make their ads interesting. Bad 30 second pre-rolls (or even half-decent ones) won’t be forced down the throats of video viewers for much longer. Advertisers are going to have to get creative about how to get a viewer’s attention quickly – and of course, keep it.
Written by sabina on August 13th, 2010 in Buzz, Digital video
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The Times loses online readership
On July 20th, the IAB reported that The Times had lost 90% of its online readership since it introduced a pay wall on July 2nd. This is an amazing, yet tragic reality.
It just goes to show how much publishers are hurting for a model that enables them to make money out of online content. What’s crazy is that we all know that video content is in even higher demand than the written one, in some cases. And yet it certainly isn’t profitable to most publishers.
Publishers need to differentiate themselves with a model that is unique – and trackable – so that advertisers can see clear ROI and help them bridge this revenue gap – in more acceptable ways than a pay wall.
Written by sabina on July 26th, 2010 in Digital video
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The dynamic is shifting
Growth in advertising.
Everyone is on the fence about the state of the economy these days. But one thing seems certain: UK advertisers are spending more and more money online. According to the IAB, advertisers here in the UK spent £3.54 billion online in 2009. Although offline advertising investment dropped by 16 per cent, online was up by more than 5%. Not too bad for a down year.
What is super exciting is that globally, digital video grew even faster within that online category. Again, the IAB reported that spend in the video ad space increased by nearly 40% from 2008 to 2009. So the opportunity for video publishers is huge and only getting bigger.
The question is, who is getting all that revenue – are you well positioned to entice cutting edge advertisers to spend more with you?
Written by sabina on July 16th, 2010 in Digital video
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