By sabina | March 3rd, 2011 | No Comments | Digital video, Fun, Innovation

Most people skip ads. And if they don’t click the skip button on Youtube, they will check their Facebook profile, will send e-mails or text messages while the annoying ad is running. We’re all familiar to this scenario: watching TV and switching the channels when commercials pop up on the screen. Even though people didn’t like it, the only solution was to get up and refill the popcorn bowl or take a quick shower. However, things have changed and viewers are not just spectators, they’ve become users and their expectations are higher: people want to interact with the content.

Hotspots are cool, Facebook and Twitter buttons that allow us to share stuff are also great. But remember that Tipp-Ex ad called ‘A hunter shoots a bear’. Now that was really amazing. Still not convinced? Then check this incredible Citroen ad out!
Now imagine sitting in your comfortable seat at the cinema, eating your nachos and waiting for all those boring ads to finish in order for your ‘shoot’em bang-bang’ to commence. What if there were some magical 3D glasses with a tiny button that would allow you to interact with the big screen? It might sound like I’m talking sci-fi here but at Brainient we are used to dreaming big and wanting to change the video advertising world

By Emi Gal | April 12th, 2010 | No Comments | Fun, Our stuff

We’ve kept a low profile here at Brainient in the past couple of months. It was not intentional, it was because we’ve been working like crazy on some top-secret stuff that will blow your mind. Or, at least we hope it will .

And what better way to announce the cool stuff we’ve been working on than live on stage at The Next Web 2010, right?

Without further ado, looking forward to mingle, present and party at The Next Web this year. See you there!

By Emi Gal | January 28th, 2010 | No Comments | Fun, Our stuff

Last week I had the privilege to participate in a one week trip organized by the wonderful people at Seedcamp. I’ve blogged about it on my personal blog.

To sum up, I completely loved NY and I want to live there at one point, and I believe that the “Silicon” in Silicon Valley stands for Super Inteligent Lads Innovating, Creating and Originating Novelty.

I’ve also had the pleasure to meet the founder of Getty Images, Jonathan Klein, in a two hour meeting which was purely breathtaking. Enjoy.

And while I’ve been having all this fun, my wonderful team prepared some really cool stuff for you, which we’ll announce pretty soon. Stay tuned!