By sabina | February 3rd, 2012 | No Comments | events, Our stuff

About 2 weeks ago we were announcing the launch of Breakfast & Brains, a series of events organised by us for friends and clients. Today we are thrilled to tell you know that our first event that took place yesterday went really great. People gathered at Patisserie Valerie in Spitalfields and had delicious croissants while sharing ideas and thoughts about the video advertising world. Also, our 4 presenters gave us very insightful information and we suggest you take a look at their slides here, in case you didn’t make it to Breakfast & Brains Yesterday. We’ve also uploaded some pictures here so you can sneak a peek at who was there and what our awesome breakfast looked like. Next time just make sure you register in advance because when it comes to Breakfast & Brains,  there will definitely be a next time.

By sabina | January 20th, 2012 | No Comments | events, Our stuff

We are happy to announce the launch of Breakfast & Brains, a series of events organised by us for friends and clients. At Breakfast & Brains they can all meet up and have their cappuccino and croissant with a side of discussions about what’s new in the video advertising world. The first event will take place next month, on the 2nd of February starting from 8:00 AM. Our 4 awesome speakers are Sorosh Tavakoli of Videoplaza, Paul Wright from OMD, Maria Cadbury of Adconion UK and our very own CEO, Emi Gal. You can have sneak peek into their topics by clicking here.

Registration to Breakfast & Brains is free, however we have a limited number of places, so hurry up before someone else gets their hands on a ticket for a breakfast à la Brainient.

For location and other details, please click here.

By Emi Gal | January 16th, 2012 | No Comments | Our stuff

Our mission at Brainient is to help advertisers make their video ads more effective. In order to get closer to that mission, we’re announcing that we’ve closed a $1.8M funding round from a collective of strategic investors. The round was led by Prague-based Credo Ventures. Other backers include Atlas Venture (investors in DataXu, AdSafe Media, OwnerIQ) and Estag Capital (investors in RevenueMax, Germany’s leading yield optimisation platform). Existing investors Sherry Coutu and 500Startups also participated in the round.

We’ll be using the financing to expand our client services and technology teams, by expanding our London and Bucharest offices and opening a new office in New York.

We’ve enjoyed exceptionally strong growth through 2011, with nearly 100 campaigns served over the year for customers like Samsung, Volvo, Canon with our BrainRolls product – generating, on average, three to five times higher CTRs than non-interactive pre-rolls. We also launched BrainAds, the first personalised video retargeting platform in the world helping customers like GetTheLabel and GlassesDirect get click-to-sale conversion rates of up to 10%.

The new funding will help us accelerate our growth in 2012 and continue innovating in the video advertising space. We’re thrilled to have such a fantastic list of new investors on board and we look forward to making our customers incredibly happy in 2012 as well.

You can find the press release here.

By sabina | November 18th, 2011 | No Comments | Buzz, Our stuff

Thank you all very much for voting for us as the Best Advertising Startup at the Europas. This year’s winner is Conversocial but Brainient is the runner-up. You can find all the other winners here.

Thanks again and stay tuned for more great news from Brainient

By sabina | October 26th, 2011 | No Comments | Our stuff, Technology

Brainient created the first personalised video retargeting platform in the world. But you already knew that. This is why I thought this could be a good opportunity to show you why retargeting and especially BrainAds is so awesome.

First of all, we’ve made the integration as simple as installing Google Analytics. We track user behaviour through an anonymous cookie and use the information to serve viewers videos with the  products they looked at. Let’s say you are looking at a pair of cool shoes on Asos, then watch a video ad that contains the exact pair of shoes you couldn’t decide whether to buy or not. We made the magic possible.

What these repurposed TV ads do? Wel, they drive pretty amazing results: the CTR is on average 2.5% and post-click conversion rate (PCCR) varies between 3% and 10%. Not only we can reach 90% of the online viewers in the world but BrainAds also helps increase engagement rates and brand uplifting. If it sounds too good to be true, just have a look at one of our case studies below.

By sabina | August 22nd, 2011 | No Comments | Buzz, Our stuff, Press

Isn’t it great when an e-mail pops into your inbox and the subject says: Streaming Media Reader’s Choice Awards 2011- You are a nominee? Well it just happened to us over here at Brainient and we are quite excited about it.  We’ve been nominated as one of the best providers in the Video Advert Platform category and we’ve got a month left to make it as one of the three finalists. This shouldn’t be too difficult though since there isn’t a judging panel and readers simply choose their favourites.

The three finalists in each category are announced end September and you will find out who the winners are on the 18th of October at the Streaming Media Europe Conference in London. Voting is now open and closes 23rd September so hurry up and vote for us here. All votes are much appreciated and champagne will be on us, we promise

By sabina | June 20th, 2011 | No Comments | Innovation, Our stuff, Technology

We are very proud to announce that Andrei Blaj, our brilliant research engineer, together with a small group of students from a Romanian high school have won the first prize in a National Science & Engineering Contest. Their participation in the ‘Inventica’ competition was financially supported by Brainient and we would like to congratulate Andrei and the other members of the team: Tiberiu Chibici, Andrei Iacob and Bogdan Antohi.

‘Inventica’ is one of the most prestigious Romanian contests supported by both UNESCO and Intel Romania with a panel of judges that includes prominent individuals such as Alexandru Mironov or Dorel Cernomazu who is the  creator of over 230 inventions.

Andrei’s team have impressed the judges with their ‘Vizor’ project, an innovative face recognition technology that can be used in order to control the access in various high schools. The students have used a computer, an IP camera and some really well written code in order to captivate judges’ attention for more than 15 minutes and in the end win the first prize. Andrei, the coordinator of the project told us he is very proud of the kids and he’s sure we are all going to hear about them again in the future.

We too hope to hear more exciting news about Bogdan, Tiberiu and Andrei and we wish them the best of luck at university. Big congratulations from the Brainient team!

By sabina | May 13th, 2011 | No Comments | Digital video, Our stuff, Tools

Since everybody’s been quite busy playing with CreateStation, we didn’t get the chance to give you more details about the relaunch of our interactive video platform BrainStudio.

The new version comes with an improved look & feel that make it easier than ever for you to spot different buttons and settings and understand how it all works. We’ve kept the same layout, with the video on the top of the page, the library on the right side and the timeline at the bottom. This way you don’t get confused and find everything right were you were expecting they would be. The library is now better organized in 8 categories of layers from polls & questionnaires to social sharing interactive elements. By clicking on them you only need to follow a few steps and set your preferences and that’s how you end up with an interactive video, really. And it only takes a few minutes.

Here you have a few screenshots so you can get an idea of what the BrainStudio looks like. In order to register you have to click here.
Oh, one more detail: we’ve also made it completely free so there’s nothing standing in your way to go and create cool interactive videos.

By sabina | December 3rd, 2010 | No Comments | Our stuff

Here at Brainient we love being busy and the last couple of weeks have been pretty hectic but amazing in the same time. We won 2 prizes, we’ve partnered with SeeSaw to bring the Ad Selector to the UK online video, and we have some more exciting news that we’ll share with you soon. Stay tuned.

The Ad Selector implemented by SeeSaw offers users of online TV the opportunity to choose the ads they’re going to watch: it allows them to select between three different videos from the same advertiser. This choice of 3 pre-roll ads not only permits users to decide which adverts to watch, but it also helps advertisers to get better results from their campaigns.
We are really proud & happy to be the first interactive video company in Europe launching an interactive video Ad Selector and we’re also very excited about our partnership with SeeSaw. We love making ads interactive & social and with this latest interactive development, we are definitely set to shape the future of video advertising.

Feel free to visit our site & gallery and play with the Ad Selector or any of our cool formats while we get back to work and create new interactive stuff for you.

By sabina | November 21st, 2010 | 1 Comment | Our stuff

After winning the award for the Best Video Startup in 2010 at The Europas on Friday evening, Brainient has completed a fantastic weekend with the award for the Best Company of the Year at SVC2C.

The third edition of the Silicon Valley Comes to Cambridge programme was hosted at the Cambridge University and Brainient participated in the Company Competition held on Saturday. Reid Hoffman was one of the Silicon Valley judges who were impressed by Brainient’s pitch and  voted for us.
We were not the only winners so congratulations are in order for David Langer and Andy Young also. GroupSpaces won UK Best Company together with Brainient.

We’re very happy for winning two amazing prizes in two days and we have plenty of reasons to celebrate but we’ll do it in the Brainient style: working even harder.