I’m sure you’ve heard of Seth Godin’s book, Purple Cow: Transform your business by being Remarkable.

If you’ve heard of it and read it, congrats! If you haven’t, I strongly advise you to go ahead and buy it.

Briefly, the books talks about the fact that consumers are no longer interested in your business / product or service. You have to be remarkable in order to succeed, you need a Purple Cow in your company, you need to create value in order to catch consumers’ eyes.

Here’s a quick checklist that will get you on the right path:

1. Identify a problem. Don’t create one just to have a business. Make sure the problem really needs a solution, or else people won’t buy.
2. Make sure you really want to solve that problem. You have to be passionate about it. Really!
3. Make sure you have the know-how and expertise needed to solve that problem.
4. Make sure the problem you found will also exist in the future. There’s no point of solving a problem that will not exist in 2 years time anymore.
5. Check if there are other people that want to solve that problem. Partnerships are always good.
6. Create an outstanding product. Solve a complex problem by using a simple solution.
7. Don’t try to do everything. Pick a niche and stick with it.

Make sure you check off all the above items for your product / service / business and you have all the chances of being remarkable.