Go interactive
By sabina | August 26th, 2010 | No Comments | Digital video, Strategy
Lets face it, people just love to waste a bit of time.
Everyone fell in love with Google’s resurrection of the classic Pac-Man game in celebration of the old school video game’s 30th anniversary. There was a fantastic blog post about it on www.blog.rescuetime.com.
Apparently they estimate that 4.82 million hours were wasted on the game on May 23rd alone – beyond the usual time people would spend on Google. It just goes to show people are dying for a distraction. If you can get someone at the right time and give them the right “toy”, they can be hooked – even if originally, they were looking for something else all together. A bit of the right interaction and you have their attention.
So what are you doing to pique curiosities and take advantage of the fact that there are millions of people (prospective clients) out there looking for a fun distraction? Maybe your site/video/advert needs to get a bit more creative and, well, interactive.
