First of all, we’ve made the integration as simple as installing Google Analytics. We track user behaviour through an anonymous cookie and use the information to serve viewers videos with the  products they looked at. Let’s say you are looking at a pair of cool shoes on Asos, then watch a video ad that contains the exact pair of shoes you couldn’t decide whether to buy or not. We made the magic possible.

What these repurposed TV ads do? Wel, they drive pretty [...]]]> Brainient created the first personalised video retargeting platform in the world. But you already knew that. This is why I thought this could be a good opportunity to show you why retargeting and especially BrainAds is so awesome.

First of all, we’ve made the integration as simple as installing Google Analytics. We track user behaviour through an anonymous cookie and use the information to serve viewers videos with the  products they looked at. Let’s say you are looking at a pair of cool shoes on Asos, then watch a video ad that contains the exact pair of shoes you couldn’t decide whether to buy or not. We made the magic possible.

What these repurposed TV ads do? Wel, they drive pretty amazing results: the CTR is on average 2.5% and post-click conversion rate (PCCR) varies between 3% and 10%. Not only we can reach 90% of the online viewers in the world but BrainAds also helps increase engagement rates and brand uplifting. If it sounds too good to be true, just have a look at one of our case studies below.

‘Inventica’ is one of the most prestigious Romanian contests supported by both UNESCO and Intel Romania with a panel of judges that includes prominent individuals such as Alexandru Mironov or Dorel [...]]]> We are very proud to announce that Andrei Blaj, our brilliant research engineer, together with a small group of students from a Romanian high school have won the first prize in a National Science & Engineering Contest. Their participation in the ‘Inventica’ competition was financially supported by Brainient and we would like to congratulate Andrei and the other members of the team: Tiberiu Chibici, Andrei Iacob and Bogdan Antohi.

‘Inventica’ is one of the most prestigious Romanian contests supported by both UNESCO and Intel Romania with a panel of judges that includes prominent individuals such as Alexandru Mironov or Dorel Cernomazu who is the  creator of over 230 inventions.

Andrei’s team have impressed the judges with their ‘Vizor’ project, an innovative face recognition technology that can be used in order to control the access in various high schools. The students have used a computer, an IP camera and some really well written code in order to captivate judges’ attention for more than 15 minutes and in the end win the first prize. Andrei, the coordinator of the project told us he is very proud of the kids and he’s sure we are all going to hear about them again in the future.

We too hope to hear more exciting news about Bogdan, Tiberiu and Andrei and we wish them the best of luck at university. Big congratulations from the Brainient team!

We have partnered with Albion London, one of the leading digital agencies in the [...]]]> As the Royal Wedding is over and so are the Bank Holidays, you can now switch on to Brainient where the next best news are. We are very happy to announce that today we’re launching Create Station, a very cool interactive tool that enables you to take any YouTube video, playlist or channel and create your own branded TV station.

We have partnered with Albion London, one of the leading digital agencies in the UK, to build Create Station and after a few weeks of intense work, our team and the amazing guys at Albion have made it possible for you to  “brand” your YouTube videos. All you have to do is type in the name of your station, select a theme, paste the URL of a YouTube video, playlist or channel and have your own personalised TV station in just a few seconds. It’s like the new Instagram for video.

Before you go play with Create Station, there’s one more secret we’d like to share with you: along with the Create Station project, we are also relaunching our interactive video editor, BrainStudio. It was through the new and improved capabilities of our Editor that the magic techie bit of Create Station has been made possible.
So here they are, the two new tools we’ve given you to have some fun with while we’re preparing more exciting stuff in the Brainient labs.

P.S Feel free to add interactivity on Royal Wedding videos using the new BrainStudio and share them with us. Have fun

Start-Up 100 by The Telegraph in partnership with TechCrunch Europe is looking at creating a list of promising and innovative European technology  start-ups.
A judging panel has been carefully working through the applications and finally chosen the 100 companies split into eight categories: Audio& Media, Finance & E-Commerce, Gaming & [...]]]> At the starting of the week we usually like to bring on the good news. As for today, we are delighted to announce that  Brainient in one of the hundred companies that made it into Start-up 100, an initiative supported by Orrick, Sillicon Valley Bank and Microsoft BizPark.

Start-Up 100 by The Telegraph in partnership with TechCrunch Europe is looking at creating a list of promising and innovative European technology  start-ups.
A judging panel has been carefully working through the applications and finally chosen the 100 companies split into eight categories: Audio& Media, Finance & E-Commerce, Gaming & Virtual Worlds, Social Networking & Collaboration, Education & Recruitment, Travel & Transport and Advertising & Media, the category Brainient got shortlisted for.

The winners of Start-Up 100 will be announced next Tuesday, the 12 of April when an awards ceremony will take place in Central London.
We hope to see you there, among ‘the cream’ of the European tech world but if you can’t make it, stay tuned for more exciting news next week as we might have really fantastic ones to share.

Therefore, today we added two more video management platforms to our ‘officially supported platforms’ list: Ooyala and Kaltura.

We’re now officially the interactive video ad server with the most supported platforms & players: Youtube, Vimeo, Brightcove, Ooyala, Kaltura, Flowplayer & Longtail. If you’re using any of these, it won’t take you more than a couple of minutes to start running interactive video campaigns by using our ad server. It’s magic!

Of course, if you’re using your own player or video platform, you can [...]]]> One of the things we strive to do here at Brainient is to make it as easy as possible for video publishers to start using our interactive video ad server (and focus on making money rather than technology).

Therefore, today we added two more video management platforms to our ‘officially supported platforms’ list: Ooyala and Kaltura.

We’re now officially the interactive video ad server with the most supported platforms & players: Youtube, Vimeo, Brightcove, Ooyala, Kaltura, Flowplayer & Longtail. If you’re using any of these, it won’t take you more than a couple of minutes to start running interactive video campaigns by using our ad server. It’s magic!

Of course, if you’re using your own player or video platform, you can use our interactive video ad server as well by integrating through our API.

So, if you’re a Kaltura or Ooyala customer, give it a spin and let us know what you think.

The audience found the presentation highly interesting and entertaining, and they all agreed that TV Advertising as we know it is probably going to fade away, so I thought it’d be a good idea to share the presentation with you.

Without further ado ladies & gents, I believe there will be blood. Some slides might not make sense because I just used them to emphasis my speech, but the essential is there: