Live streaming isn’t cool. You know what’s cool? Interactive live streaming.
By sabina | January 21st, 2011 | 4 Comments | Digital video, Innovation, Trends
It was last week when I was rather impatiently trying to find out where could I watch a live streaming of the Golden Globes awards ceremony. I was quite disappointed because after approximately 30 seconds of searching I still didn’t have a clue whether there’ll be a live streaming and who was going to do it.
You might find yourselves in the same situation: wondering how a major event could NOT be streamed live so we don’t have to wait until the next morning to read about the winners or get to comment the outfits.
The good news is that progress is being made in this department. Brightcove will bring the Sundance Film Festival online so make sure you check that out and share some thoughts about the experience.
Live streaming will soon be everywhere because people want to be able to watch not only film festivals, movie premiers or awards ceremonies. They also want to discover touching stories brought online like the annual ‘Nick’s Marathon‘ or really cool & innovative initiatives like the ‘HP ePrint Live‘ event- HP has partnered with YouTube in order to live-stream an improvisational comedy show.
Reading about DKNY and their first webcast of the Spring 2011collection on biglive.com reminded me that Burberry were testing the waters last year when streaming their runway show live in different stores around the world and assistants were taking orders on iPads. The first trench coat was sold within minutes.
But live streaming isn’t cool. You know what’s cool? Interactive live streaming. I don’t really have the time to go to a Burberry store in order to watch the show and maybe order a piece that I like. I want to be able to do it from the comfort of my own desk, on my own iPad or laptop. And I also want to be able to discuss the options with my girlfriends via social network channels and have all the details about the products.
When I think about the Facebook live streaming of the Sex and The City premiere last spring, the only thing missing was an option allowing me to scroll over Sarah Jessica Parker’s dress and get more details about it. I had to wait until the next day to find out it was actually Valentino, not Versace as I would have thought.
By now, you should have gotten really curios and excited about this whole live streaming idea, so if you want to see more magic, innovation and interactivity than before, keep an eye on Brainient.
