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	<title>BrainBlog</title>
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	<link>http://www.brainient.com/blog</link>
	<description>The BrainBlog</description>
	<lastBuildDate>Mon, 26 Jul 2010 12:27:46 +0000</lastBuildDate>
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		<title>The Times loses online readership</title>
		<link>http://www.brainient.com/blog/2010/07/26/the-times-loses-online-readership/</link>
		<comments>http://www.brainient.com/blog/2010/07/26/the-times-loses-online-readership/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 12:27:46 +0000</pubDate>
		<dc:creator>sabina</dc:creator>
				<category><![CDATA[Digital video]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=137</guid>
		<description><![CDATA[<div id="_mcePaste">On July 20th, the IAB reported that The Times had lost 90% of its online readership since it introduced a pay wall on July 2nd.  This is an amazing, yet tragic reality.</div>
<div id="_mcePaste"></div>
<div>It just goes to show how much publishers are hurting for a model that enables them to make money out of online content.  What’s crazy is that we all know that video content is in even higher demand than the written one, in some cases.  And yet it certainly isn’t profitable to most publishers.</div>
<div id="_mcePaste"></div>
<div>Publishers need to differentiate themselves with a model that is unique &#8211; and trackable &#8211; so that advertisers can see clear ROI and help them bridge this revenue gap &#8211; in more acceptable [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">On July 20th, the IAB reported that The Times had lost 90% of its online readership since it introduced a pay wall on July 2nd.  This is an amazing, yet tragic reality.</div>
<div id="_mcePaste"></div>
<div>It just goes to show how much publishers are hurting for a model that enables them to make money out of online content.  What’s crazy is that we all know that video content is in even higher demand than the written one, in some cases.  And yet it certainly isn’t profitable to most publishers.</div>
<div id="_mcePaste"></div>
<div>Publishers need to differentiate themselves with a model that is unique &#8211; and trackable &#8211; so that advertisers can see clear ROI and help them bridge this revenue gap &#8211; in more acceptable ways than a pay wall.</div>
]]></content:encoded>
			<wfw:commentRss>http://www.brainient.com/blog/2010/07/26/the-times-loses-online-readership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The dynamic is shifting</title>
		<link>http://www.brainient.com/blog/2010/07/16/the-dynamic-is-shifting/</link>
		<comments>http://www.brainient.com/blog/2010/07/16/the-dynamic-is-shifting/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 09:52:26 +0000</pubDate>
		<dc:creator>sabina</dc:creator>
				<category><![CDATA[Digital video]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=126</guid>
		<description><![CDATA[<div id="_mcePaste">Growth in advertising.</div>
<div id="_mcePaste"></div>
<div>Everyone is on the fence about the state of the economy these days.  But one thing seems certain: UK advertisers are spending more and more money online.  According to the IAB, advertisers here in the UK spent £3.54 billion online in 2009.  Although offline advertising investment dropped by 16 per cent, online was up by more than 5%.  Not too bad for a down year.</div>
<div id="_mcePaste"></div>
<div>What is super exciting  is that globally, digital video grew even faster within that online category.  Again, the IAB reported that spend in the video ad space increased by nearly 40% from 2008 to 2009.  So the opportunity for video publishers is huge and only getting bigger.</div>
<div id="_mcePaste"></div>
<div>The question is, who [...]]]></description>
			<content:encoded><![CDATA[<div id="_mcePaste">Growth in advertising.</div>
<div id="_mcePaste"></div>
<div>Everyone is on the fence about the state of the economy these days.  But one thing seems certain: UK advertisers are spending more and more money online.  According to the IAB, advertisers here in the UK spent £3.54 billion online in 2009.  Although offline advertising investment dropped by 16 per cent, online was up by more than 5%.  Not too bad for a down year.</div>
<div id="_mcePaste"></div>
<div>What is super exciting  is that globally, digital video grew even faster within that online category.  Again, the IAB reported that spend in the video ad space increased by nearly 40% from 2008 to 2009.  So the opportunity for video publishers is huge and only getting bigger.</div>
<div id="_mcePaste"></div>
<div>The question is, who is getting all that revenue &#8211; are you well positioned to entice cutting edge advertisers to spend more with you?</div>
]]></content:encoded>
			<wfw:commentRss>http://www.brainient.com/blog/2010/07/16/the-dynamic-is-shifting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>We&#8217;re hiring</title>
		<link>http://www.brainient.com/blog/2010/05/17/were-hiring/</link>
		<comments>http://www.brainient.com/blog/2010/05/17/were-hiring/#comments</comments>
		<pubDate>Mon, 17 May 2010 15:45:41 +0000</pubDate>
		<dc:creator>Emi Gal</dc:creator>
				<category><![CDATA[Our stuff]]></category>
		<category><![CDATA[hiring]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=122</guid>
		<description><![CDATA[<p>The past few months have been amazing at Brainient. We&#8217;ve been partnering with companies, signing publishers, launching innovative platforms and having tons of fun while doing it.</p>
<p>And now, we&#8217;ve come to the point where we need to grow. So we&#8217;re hiring a few people to complete our team in London. We&#8217;re taking it one step at a time, so initially we want to find a kick ass Business Development Manager.</p>
<p>You can find the job details below. If you think you&#8217;re up to it, follow the instructions below and let us know why your the right person for the job!</p>
<p>Brainient is looking for a Business Development Manager to manage and maintain strategic relationships with Brainient&#8217;s key video partners and ensure that [...]]]></description>
			<content:encoded><![CDATA[<p>The past few months have been amazing at Brainient. We&#8217;ve been partnering with companies, signing publishers, launching innovative platforms and having tons of fun while doing it.</p>
<p>And now, we&#8217;ve come to the point where we need to grow. So we&#8217;re hiring a few people to complete our team in London. We&#8217;re taking it one step at a time, so initially we want to find a kick ass Business Development Manager.</p>
<p>You can find the job details below. If you think you&#8217;re up to it, follow the instructions below and let us know why your the right person for the job!</p>
<p>Brainient is looking for a Business Development Manager to manage and maintain strategic relationships with Brainient&#8217;s key video partners and ensure that these relationships meet the strategic objectives of both the partner and Brainient. The role is located in London, UK.</p>
<p><strong>Responsibilities:<br />
</strong> 1. Manage the implementation, optimization and renegotiation of Brainient&#8217;s strategic video partnerships<br />
2. Track, analyze and communicate key quantitative metrics and business trends as they relate to partner relationships<br />
3. Serve as the primary point of contact for and maintain strong direct relationships with Brainient&#8217;s video partners<br />
4. Proactively resolve business issues with partners<br />
5. Be an internal advocate for the partners</p>
<p><strong>Requirements:<br />
</strong> 1. A/BS degree with outstanding academic performance<br />
2. 2+ years experience of related video partner management or business development experience<br />
3. Deep understanding of the video space/technology/trends<br />
4. Excellent project management experience, with the ability to lead and handle multiple time-sensitive, cross-functional projects<br />
5. Exceptional communication and presentation skills, and the ability to clarify and summarize complex issues<br />
6. Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans<br />
7. Ability to work effectively and cross-functionally with all levels of management, both internally and externally<br />
8. Rapid learner who thrives in a fast-paced environment</p>
<p><strong>Why Brainient?<br />
</strong> Brainient is the hottest interactive video ad server in town. Media companies are using our technology to make their advertisers happier, and we’re working hard to create a company where talented, passionate people can thrive in a culture that values excellence, collaboration and initiative. Working at Brainient gives you the chance to reshape how advertisers interact with their audience through intearctive video, as well as grow your career and party like there&#8217;s no tomorrow <img src='http://www.brainient.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> .</p>
<p><strong>How to apply:<br />
</strong> Send us an email at hello@brainient.com, tell us why you&#8217;re right for the job and attach a CV.</p>
<p>Cheers!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.brainient.com/blog/2010/05/17/were-hiring/feed/</wfw:commentRss>
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		<title>Brainient is everywhere :)</title>
		<link>http://www.brainient.com/blog/2010/05/06/brainient-is-everywhere/</link>
		<comments>http://www.brainient.com/blog/2010/05/06/brainient-is-everywhere/#comments</comments>
		<pubDate>Thu, 06 May 2010 14:32:58 +0000</pubDate>
		<dc:creator>Emi Gal</dc:creator>
				<category><![CDATA[Our stuff]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[brightove]]></category>
		<category><![CDATA[flowplayer]]></category>
		<category><![CDATA[kaltura]]></category>
		<category><![CDATA[longtail]]></category>
		<category><![CDATA[ooyala]]></category>
		<category><![CDATA[vimeo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=120</guid>
		<description><![CDATA[<p>One of the things we strive to do here at Brainient is to make it as easy as possible for video publishers to start using our interactive video ad server (and focus on making money rather than technology).</p>
<p>Therefore, today we added two more video management platforms to our &#8216;officially supported platforms&#8217; list: <a href="http://www.ooyala.com/">Ooyala</a> and <a href="http://www.kaltura.org/">Kaltura</a>.</p>
<p>We&#8217;re now officially the interactive video ad server with the most supported platforms &#38; players: <strong>Youtube, Vimeo, Brightcove, Ooyala, Kaltura, Flowplayer &#38; Longtail</strong>. If you&#8217;re using any of these, it won&#8217;t take you more than a couple of minutes to start running interactive video campaigns by using our ad server. It&#8217;s magic!</p>
<p>Of course, if you&#8217;re using your own player or video platform, you can [...]]]></description>
			<content:encoded><![CDATA[<p>One of the things we strive to do here at Brainient is to make it as easy as possible for video publishers to start using our interactive video ad server (and focus on making money rather than technology).</p>
<p>Therefore, today we added two more video management platforms to our &#8216;officially supported platforms&#8217; list: <a href="http://www.ooyala.com/">Ooyala</a> and <a href="http://www.kaltura.org/">Kaltura</a>.</p>
<p>We&#8217;re now officially the interactive video ad server with the most supported platforms &amp; players: <strong>Youtube, Vimeo, Brightcove, Ooyala, Kaltura, Flowplayer &amp; Longtail</strong>. If you&#8217;re using any of these, it won&#8217;t take you more than a couple of minutes to start running interactive video campaigns by using our ad server. It&#8217;s magic!</p>
<p>Of course, if you&#8217;re using your own player or video platform, you can use our interactive video ad server as well by integrating through our API.</p>
<p>So, if you&#8217;re a Kaltura or Ooyala customer, <a href="http://lb.brainient.com">give it a spin</a> and let us know what you think.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.brainient.com/blog/2010/05/06/brainient-is-everywhere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>We&#8217;re launching the &#8220;iPhone Appstore for Video&#8221;</title>
		<link>http://www.brainient.com/blog/2010/04/29/were-launching-the-iphone-appstore-for-video/</link>
		<comments>http://www.brainient.com/blog/2010/04/29/were-launching-the-iphone-appstore-for-video/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 14:10:11 +0000</pubDate>
		<dc:creator>Emi Gal</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=102</guid>
		<description><![CDATA[<p>Today at The Next Web we are opening  up our Developer SDK, which  allows developers to start making money by  creating interactive layers  and distribute them to the company’s  network of publishers. We think “It’s like the iPhone Appstore for Video”.</p>
<p>Basically developers can create their own interactive layers and  start making money. They can set their own price for the interactive  layers, which can be either CPM (up to £5) or CPE (up to £2). Brainient keeps 25% of  the revenue and the developers get the rest. Looking forward to seeing what you guys come up with.</p>
<p>We are also proud to announce the “Magic &#60;script&#62;”,  which is  a dead simple [...]]]></description>
			<content:encoded><![CDATA[<p>Today at The Next Web we are opening  up our Developer SDK, which  allows developers to start making money by  creating interactive layers  and distribute them to the company’s  network of publishers. We think “It’s like the iPhone Appstore for Video”.</p>
<p>Basically developers can create their own interactive layers and  start making money. They can set their own price for the interactive  layers, which can be either CPM (up to £5) or CPE (up to £2). Brainient keeps 25% of  the revenue and the developers get the rest. Looking forward to seeing what you guys come up with.</p>
<p>We are also proud to announce the “Magic &lt;script&gt;”,  which is  a dead simple way for video publishers to start making money  with  their videos even if they’re posted on Youtube, Vimeo or any other video platform out there. By just adding a few lines of code into their website’s body, publishers can start running pre-rolls, overlays or any other type of ad campaigns on the videos embedded on their website.</p>
<p>The service is live and both publishers and developers can start  using it by simply creating an account on <a href="http://lb.brainient.com">brainient.com</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.brainient.com/blog/2010/04/29/were-launching-the-iphone-appstore-for-video/feed/</wfw:commentRss>
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		<title>Brainient is part of The Next Web</title>
		<link>http://www.brainient.com/blog/2010/04/12/brainient-is-part-of-the-next-web/</link>
		<comments>http://www.brainient.com/blog/2010/04/12/brainient-is-part-of-the-next-web/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 21:28:21 +0000</pubDate>
		<dc:creator>Emi Gal</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Our stuff]]></category>
		<category><![CDATA[amsterdam]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[the next web]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=100</guid>
		<description><![CDATA[<p>We&#8217;ve kept a low profile here at Brainient in the past couple of months. It was not intentional, it was because we&#8217;ve been working like crazy on some top-secret stuff that will blow your mind. Or, at least we hope it will <img src='http://www.brainient.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .</p>
<p>And what better way to announce the cool stuff we&#8217;ve been working on than live on stage at <a href="http://thenextweb.com/conference/">The Next Web 2010</a>, right?</p>
<p>Without further ado, looking forward to mingle, present and party at The Next Web this year. See you there!</p>
]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve kept a low profile here at Brainient in the past couple of months. It was not intentional, it was because we&#8217;ve been working like crazy on some top-secret stuff that will blow your mind. Or, at least we hope it will <img src='http://www.brainient.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> .</p>
<p>And what better way to announce the cool stuff we&#8217;ve been working on than live on stage at <a href="http://thenextweb.com/conference/">The Next Web 2010</a>, right?</p>
<p>Without further ado, looking forward to mingle, present and party at The Next Web this year. See you there!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.brainient.com/blog/2010/04/12/brainient-is-part-of-the-next-web/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>We&#8217;ve got brains and a Digital Mission</title>
		<link>http://www.brainient.com/blog/2010/02/20/weve-got-brains-and-a-digital-mission/</link>
		<comments>http://www.brainient.com/blog/2010/02/20/weve-got-brains-and-a-digital-mission/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 10:54:46 +0000</pubDate>
		<dc:creator>Emi Gal</dc:creator>
				<category><![CDATA[Our stuff]]></category>
		<category><![CDATA[chinwag]]></category>
		<category><![CDATA[digital mission]]></category>
		<category><![CDATA[ukti]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=96</guid>
		<description><![CDATA[<p>We&#8217;re very excited these days, because all the hard work in the past few months is finally paying off. We&#8217;re happy to have been invited by <a href="http://chinwag.com">Chinwag</a> and the <a href="https://www.uktradeinvest.gov.uk/">UKTI</a> to be part of the <a href="http://chinwag.com/digitalmission/sxsw10-companies">Digital Mission</a> attending SXSWi next month.</p>
<p><img class="alignnone size-full wp-image-97" title="digitalmission" src="http://www.brainient.com/blog/wp-content/uploads/2010/02/digitalmission.gif" alt="digitalmission" width="200" height="144" /></p>
]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re very excited these days, because all the hard work in the past few months is finally paying off. We&#8217;re happy to have been invited by <a href="http://chinwag.com">Chinwag</a> and the <a href="https://www.uktradeinvest.gov.uk/">UKTI</a> to be part of the <a href="http://chinwag.com/digitalmission/sxsw10-companies">Digital Mission</a> attending SXSWi next month.</p>
<p><img class="alignnone size-full wp-image-97" title="digitalmission" src="http://www.brainient.com/blog/wp-content/uploads/2010/02/digitalmission.gif" alt="digitalmission" width="200" height="144" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.brainient.com/blog/2010/02/20/weve-got-brains-and-a-digital-mission/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>2010 goodies</title>
		<link>http://www.brainient.com/blog/2010/02/10/2010-goodies/</link>
		<comments>http://www.brainient.com/blog/2010/02/10/2010-goodies/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 15:42:33 +0000</pubDate>
		<dc:creator>Emi Gal</dc:creator>
				<category><![CDATA[Our stuff]]></category>
		<category><![CDATA[flowplayer]]></category>
		<category><![CDATA[hermione way]]></category>
		<category><![CDATA[jw player]]></category>
		<category><![CDATA[techfluff.tv]]></category>
		<category><![CDATA[vimeo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=91</guid>
		<description><![CDATA[<p>As I&#8217;ve already told you a couple of times, we&#8217;ve been working like crazy in the past few months here at Brainient, just for you. We want to help you make more money with your video content, and we want to make sure it&#8217;s easy for you to do it.</p>
<p>Without further ado (we know you&#8217;ll love it anyway), I&#8217;d like to let you know that <a href="http://lb.brainient.com">LayeredBrain</a>, our monetization solution, now works with <strong>Vimeo, Youtube, JW player</strong> and <strong>Flow Player</strong>. Yep, that&#8217;s right <img src='http://www.brainient.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> . Even better, it works for all your videos, even if you&#8217;ve uploaded them a year ago. You just integrate your Youtube account with your LayeredBrain account and you&#8217;re set.</p>
<p>Setting up is [...]]]></description>
			<content:encoded><![CDATA[<p>As I&#8217;ve already told you a couple of times, we&#8217;ve been working like crazy in the past few months here at Brainient, just for you. We want to help you make more money with your video content, and we want to make sure it&#8217;s easy for you to do it.</p>
<p>Without further ado (we know you&#8217;ll love it anyway), I&#8217;d like to let you know that <a href="http://lb.brainient.com">LayeredBrain</a>, our monetization solution, now works with <strong>Vimeo, Youtube, JW player</strong> and <strong>Flow Player</strong>. Yep, that&#8217;s right <img src='http://www.brainient.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> . Even better, it works for all your videos, even if you&#8217;ve uploaded them a year ago. You just integrate your Youtube account with your LayeredBrain account and you&#8217;re set.</p>
<p>Setting up is easy: <a href="http://lb.brainient.com">create an account</a>, follow the 3-step configuration wizard and start making money with your video content, through our affiliate marketing engine.</p>
<p>Happy Videotising, as <a href="http://www.techfluff.tv">Hermione</a> would say.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.brainient.com/blog/2010/02/10/2010-goodies/feed/</wfw:commentRss>
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		<title>Brainient in USA</title>
		<link>http://www.brainient.com/blog/2010/01/28/brainient-in-usa/</link>
		<comments>http://www.brainient.com/blog/2010/01/28/brainient-in-usa/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 00:25:26 +0000</pubDate>
		<dc:creator>Emi Gal</dc:creator>
				<category><![CDATA[Fun]]></category>
		<category><![CDATA[Our stuff]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=93</guid>
		<description><![CDATA[<p>Last week I had the privilege to participate in a one week trip organized by the wonderful people at Seedcamp. I&#8217;ve blogged about it on my <a href="http://www.emigal.com">personal blog</a>.</p>
<p>To sum up, I completely loved NY and I want to live there at one point, and I believe that the &#8220;Silicon&#8221; in Silicon Valley stands for <a href="http://emigal.com/2010/01/25/silicon-stands-for-super-intelligent-lads-innovating-creating-and-originating-novelty/">Super Inteligent Lads Innovating, Creating and Originating Novelty</a>.</p>
<p>I&#8217;ve also had the pleasure to meet the founder of Getty Images, Jonathan Klein, in a two hour meeting which was purely breathtaking. <a href="http://emigal.com/2010/01/27/how-jonathan-klein-did-it/">Enjoy</a>.</p>
<p>And while I&#8217;ve been having all this fun, my wonderful team prepared some really cool stuff for you, which we&#8217;ll announce pretty soon. Stay tuned!</p>
]]></description>
			<content:encoded><![CDATA[<p>Last week I had the privilege to participate in a one week trip organized by the wonderful people at Seedcamp. I&#8217;ve blogged about it on my <a href="http://www.emigal.com">personal blog</a>.</p>
<p>To sum up, I completely loved NY and I want to live there at one point, and I believe that the &#8220;Silicon&#8221; in Silicon Valley stands for <a href="http://emigal.com/2010/01/25/silicon-stands-for-super-intelligent-lads-innovating-creating-and-originating-novelty/">Super Inteligent Lads Innovating, Creating and Originating Novelty</a>.</p>
<p>I&#8217;ve also had the pleasure to meet the founder of Getty Images, Jonathan Klein, in a two hour meeting which was purely breathtaking. <a href="http://emigal.com/2010/01/27/how-jonathan-klein-did-it/">Enjoy</a>.</p>
<p>And while I&#8217;ve been having all this fun, my wonderful team prepared some really cool stuff for you, which we&#8217;ll announce pretty soon. Stay tuned!</p>
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		<title>Brainient featured in Reuters. Oh, and in The New York Times as well :)</title>
		<link>http://www.brainient.com/blog/2010/01/14/brainient-featured-in-reuters-oh-and-in-the-new-york-times-as-well/</link>
		<comments>http://www.brainient.com/blog/2010/01/14/brainient-featured-in-reuters-oh-and-in-the-new-york-times-as-well/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 01:08:08 +0000</pubDate>
		<dc:creator>ana</dc:creator>
				<category><![CDATA[Our stuff]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[new york times]]></category>
		<category><![CDATA[reuters]]></category>

		<guid isPermaLink="false">http://www.brainient.com/blog/?p=85</guid>
		<description><![CDATA[<p>The wonderful people at Reuters wrote a <a href="http://www.reuters.com/article/idUSTRE60D01Q20100114">very interesting article</a> about young and ambitious companies moving their headquarters to London.</p>
<p>Emi Gal, Brainient&#8217;s CEO was interviewed by Reuter&#8217;s Kate Kelland and asked to talk about what determined him to move the company&#8217;s headquarters to the UK.</p>
<p>&#8220;London is pretty much the center of the world if you want to work in media and advertising&#8221;, he told them, and we believe that&#8217;s indeed, very, very true.</p>
<p>Feel free to go ahead and read the entire article, <a href="http://www.nytimes.com/reuters/2010/01/14/business/business-uk-britain-braindrain.html?_r=1&#38;scp=1&#38;sq=britain%20entrepreneurs&#38;st=Search">here</a>.</p>
<p>And stay tuned, we have tons of news in the following weeks. While some of you have been sipping Pina Colada&#8217;s in Bora-Bora and others have been skiing St. Moritz, we&#8217;ve been working like crazy. And [...]]]></description>
			<content:encoded><![CDATA[<p>The wonderful people at Reuters wrote a <a href="http://www.reuters.com/article/idUSTRE60D01Q20100114">very interesting article</a> about young and ambitious companies moving their headquarters to London.</p>
<p>Emi Gal, Brainient&#8217;s CEO was interviewed by Reuter&#8217;s Kate Kelland and asked to talk about what determined him to move the company&#8217;s headquarters to the UK.</p>
<p>&#8220;London is pretty much the center of the world if you want to work in media and advertising&#8221;, he told them, and we believe that&#8217;s indeed, very, very true.</p>
<p>Feel free to go ahead and read the entire article, <a href="http://www.nytimes.com/reuters/2010/01/14/business/business-uk-britain-braindrain.html?_r=1&amp;scp=1&amp;sq=britain%20entrepreneurs&amp;st=Search">here</a>.</p>
<p>And stay tuned, we have tons of news in the following weeks. While some of you have been sipping Pina Colada&#8217;s in Bora-Bora and others have been skiing St. Moritz, we&#8217;ve been working like crazy. And we&#8217;re loving it, so we believe you will as well <img src='http://www.brainient.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> .</p>
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