As you’ve probably guessed, Brainient will host an Open House as well together with the awesome folks from Albion. Our event will take place on the 31st of May from 9AM-11AM so save the date in your calendars. Emi and Jason (the superstar CEOs of Brainient & Albion) will hold a panel on video advertising and [...]]]> Digital Shoreditch is organising an amazing festival between the 21st of May and the 1st of June for all the creative peeps, geeks and entrepreneurs in East London.  As part of the festival there will also be a series of Open House events where you can visit the offices of a bunch of cool start-ups and take part to some great networking events.

As you’ve probably guessed, Brainient will host an Open House as well together with the awesome folks from Albion. Our event will take place on the 31st of May from 9AM-11AM so save the date in your calendars. Emi and Jason (the superstar CEOs of Brainient & Albion) will hold a panel on video advertising and how to make it more effective so you get to discover their secrets and network with some really cool people. Food and drinks are on us

Register to our Open House event here and do it fast because it’s free and we have a limited number of tickets.

Looking forward to seeing you all on May 31!

Please send all CVs and letters of intent to sabina@brainient.com

We look forward to welcome you on the Brainient team!

Have a look at our gallery full of demos and examples on how the magic happens at Brainient, find out everything about BrainRolls and BrainAds, and also meet the brains behind the magic. Don’t forget to roll over the [...]]]> The sun is up, the sky is blue, spring is here and so is our brand new website. Today we’ve launched our new website and we are so excited about it because it looks better, feels better, sounds better and if it could, it would probably taste better as well. Our cool designers have created a super sexy interface that will surely please your eye while making it easier for you to discover and play with our  products.

Have a look at our gallery full of demos and examples on how the magic happens at Brainient, find out everything about BrainRolls and BrainAds, and also meet the brains behind the magic. Don’t forget to roll over the pictures in order to discover something that will make you smile. We’ve had lots of fun at the photo shoot, as we always do over here at Brainient. Feel free to get in touch and let us know how you like our new baby, we’d love to hear from you

Registration to Breakfast & Brains is free, however we have a limited number of places, so We are happy to announce the launch of Breakfast & Brains, a series of events organised by us for friends and clients. At Breakfast & Brains they can all meet up and have their cappuccino and croissant with a side of discussions about what’s new in the video advertising world. The first event will take place next month, on the 2nd of February starting from 8:00 AM. Our 4 awesome speakers are Sorosh Tavakoli of Videoplaza, Paul Wright from OMD, Maria Cadbury of Adconion UK and our very own CEO, Emi Gal. You can have sneak peek into their topics by clicking here.

Registration to Breakfast & Brains is free, however we have a limited number of places, so hurry up before someone else gets their hands on a ticket for a breakfast à la Brainient.

For location and other details, please click here.

We’ll be using the financing to expand our client services and technology teams, by expanding our London and Bucharest offices and opening a new office in New York.

We’ve enjoyed exceptionally strong growth through 2011, with nearly 100 campaigns [...]]]> Our mission at Brainient is to help advertisers make their video ads more effective. In order to get closer to that mission, we’re announcing that we’ve closed a $1.8M funding round from a collective of strategic investors. The round was led by Prague-based Credo Ventures. Other backers include Atlas Venture (investors in DataXu, AdSafe Media, OwnerIQ) and Estag Capital (investors in RevenueMax, Germany’s leading yield optimisation platform). Existing investors Sherry Coutu and 500Startups also participated in the round.

We’ll be using the financing to expand our client services and technology teams, by expanding our London and Bucharest offices and opening a new office in New York.

We’ve enjoyed exceptionally strong growth through 2011, with nearly 100 campaigns served over the year for customers like Samsung, Volvo, Canon with our BrainRolls product – generating, on average, three to five times higher CTRs than non-interactive pre-rolls. We also launched BrainAds, the first personalised video retargeting platform in the world helping customers like GetTheLabel and GlassesDirect get click-to-sale conversion rates of up to 10%.

The new funding will help us accelerate our growth in 2012 and continue innovating in the video advertising space. We’re thrilled to have such a fantastic list of new investors on board and we look forward to making our customers incredibly happy in 2012 as well.

You can find the press release here.

Thanks again and stay tuned for more great news from Brainient

First of all, we’ve made the integration as simple as installing Google Analytics. We track user behaviour through an anonymous cookie and use the information to serve viewers videos with the  products they looked at. Let’s say you are looking at a pair of cool shoes on Asos, then watch a video ad that contains the exact pair of shoes you couldn’t decide whether to buy or not. We made the magic possible.

What these repurposed TV ads do? Wel, they drive pretty [...]]]> Brainient created the first personalised video retargeting platform in the world. But you already knew that. This is why I thought this could be a good opportunity to show you why retargeting and especially BrainAds is so awesome.

First of all, we’ve made the integration as simple as installing Google Analytics. We track user behaviour through an anonymous cookie and use the information to serve viewers videos with the  products they looked at. Let’s say you are looking at a pair of cool shoes on Asos, then watch a video ad that contains the exact pair of shoes you couldn’t decide whether to buy or not. We made the magic possible.

What these repurposed TV ads do? Wel, they drive pretty amazing results: the CTR is on average 2.5% and post-click conversion rate (PCCR) varies between 3% and 10%. Not only we can reach 90% of the online viewers in the world but BrainAds also helps increase engagement rates and brand uplifting. If it sounds too good to be true, just have a look at one of our case studies below.

The three finalists in each category are announced end September and you will find out who the winners are on the 18th of October at the Streaming Media Europe Conference in London. Voting [...]]]> Isn’t it great when an e-mail pops into your inbox and the subject says: Streaming Media Reader’s Choice Awards 2011- You are a nominee? Well it just happened to us over here at Brainient and we are quite excited about it.  We’ve been nominated as one of the best providers in the Video Advert Platform category and we’ve got a month left to make it as one of the three finalists. This shouldn’t be too difficult though since there isn’t a judging panel and readers simply choose their favourites.

The three finalists in each category are announced end September and you will find out who the winners are on the 18th of October at the Streaming Media Europe Conference in London. Voting is now open and closes 23rd September so hurry up and vote for us here. All votes are much appreciated and champagne will be on us, we promise