Digital advertising is the new black

By sabina | December 7th, 2010 | No Comments | Digital video

The figures that eMarketer predict after tracking the ad spending seem to be really good news for the future of online advertising: 10.5% increase in US online ad spending in 2011 and a double-digit growth annually until 2014 when spending will hit $40.5 billion.

It might be the economic turmoil that influenced a shift from traditional media to internet advertising which people regard now as being safer and more stable. In a way, it was a inevitable change because advertisers cannot discount anymore the fact that internet plays such an important role in people’s lives.
Although TV remains the main competitor of online advertising, this will not affect the latter’s growth since users are continuously looking for faster, better, more rapid and more engaging (interactive) experiences. The user today is not just a viewer, he wants to have greater control over the choice of running ads he is subject to and he also want to interact with the video content.

eMarketer forecasts that total media ad spending  will raise by 1.2% in 2011, reaching $185.5 billion in 2014. This growth will also entail digital ad spending which will increase from 15.3% of total US in 2010 to 21.5% by 2014. However, growing online spending is set to exceed the total media one.